Why Real Estate Agents Should Tap into Cloze’s Analytics Tools

Why Real Estate Agents Should Tap into Cloze’s Analytics Tools

Discover how Cloze’s built-in analytics tools help real estate agents strengthen client relationships, improve marketing, and stay on top of their pipeline.

For real estate agents looking to stay organized, nurture relationships, and grow their business, the CRM they use can make a world of difference. Cloze is already a favorite among many top-producing agents for its smart automation and seamless contact management—but its built-in analytics tools are an often-overlooked powerhouse.

Cloze’s analytics aren’t just for number-crunchers. They’re designed to help agents work smarter, uncover missed opportunities, and make strategic decisions without getting buried in data.

How Cloze Analytics Support Agents

Here’s a look at the ways Cloze’s analytics tools are tailored to the needs of today’s real estate professionals:

Track Client Engagement

Cloze tracks communication patterns and highlights which clients or leads are regularly engaged—and which ones may be slipping through the cracks. Email open rates, click rates, and response history are all logged automatically, helping agents understand which messages are landing and which ones might need adjusting.

Measure Marketing Performance

For agents running email campaigns or social outreach, Cloze tracks how each campaign performs. With open and click rates clearly displayed, it’s easier to identify the content and templates that generate interest.

Review Personal Productivity

Cloze records activity across email, calls, appointments, and notes. This helps agents assess how they’re spending their time and identify where they’re seeing the most return on their efforts.

Team-Wide Accountability

For those managing a team or brokerage, Cloze’s analytics offer a snapshot of each agent’s engagement levels, response times, and deal progress—making it a valuable coaching and management tool.

Quick Start Tips for Agents New to Cloze Analytics

Enable Weekly Summary Emails: Agents can turn on Cloze’s weekly report to get a snapshot of their pipeline, overdue follow-ups, and recent activity delivered straight to their inbox.
Organize Contacts with Tags: Using tags like “buyer,” “past client,” or “referral lead” makes it easier to sort analytics and better understand engagement across client types.
Leverage the Timeline View: The timeline helps agents visualize every past interaction and ensures that important conversations don’t get lost in the shuffle.
Check Email Insights Regularly: By reviewing email stats—such as open and click-through rates—agents can determine which follow-ups and campaigns are getting the best results.
Set Goals and Track Progress: Cloze can be customized to track activities and deal milestones against personal sales goals, helping agents stay focused and accountable.
Connect Communication Tools: The more data Cloze has to work with, the better its insights. Connecting email, phone, calendar, and social accounts allows the platform to track interactions automatically.

Final Thought: It’s Not Just Software. It’s Teamwork, Streamlined.

Cloze’s analytics features provide more than just numbers—they offer real-time insight into client relationships, marketing performance, and business health. By using these tools, real estate professionals can stop guessing and start making informed decisions that lead to stronger connections and better results.

For agents looking to improve client communication, streamline workflows, and scale their business, Cloze analytics is an easy win.

Have questions or want help getting started with Cloze? Contact me today—I’d love to help you make the most of this powerful tool.