CONNECT WITH CLIENTS
Clients are the lifeblood of a successful real estate career. Success hinges on an agent’s ability to:
- find and leverage multiple prospecting techniques to generate and convert leads
- maintain relationships with existing/former clients to ensure they stay at the forefront of their client’s minds for their future real estate needs
Delivering valuable, relevant material to educate clients helps agents stand out among other competitors; and can help earn and maintain their client’s trust.
Your content marketing strategy should include the following elements: Buyer & Seller (Pre-Listing) Guides, Email Marketing Campaigns and Property Reviews.
Buyer & Seller Guides
Real Estate Guides are handy reference documents, specifically designed to the agent’s brand and business value, that contain information about the process of buying or selling property with a real estate broker.
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Email Marketing
Email marketing is a form of direct marketing that uses email to promote your business's products or services; and can also play a pivotal role in teaching clients about your brand or keeping them engaged.
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Property Reviews
A Property Review is a simple market overview of your client's property that contains local, regional and national market statistics, property information, and current listings and sales within the last 90 days.
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