PROSPECT FOR CLIENTS
Real estate prospecting is the process of initiating new business opportunities by targeting potential clients to grow your business. It involves active personal outreach, time, and outbound communication.
Prospecting and marketing are often blended, however there are crucial differences. In marketing, you advertise your business to many, and you see if anyone contacts you. While prospecting counts on you initiating the outreach, not the buyer or seller.
As an agent, you need to be continuously exploring different prospecting methods to make sure you are finding every opportunity and staying competitive.
Your prospecting methods should include elements such as: Farming Lists, Direct Mail Marketing (Postcards & Letters), and Door Hangers (if desired).
Farming Lists
“Real estate farming” describes a prospecting strategy agents use to grow and nurture future business by focusing their lead generation efforts, advertising, and marketing in one place to gain clientele within that region.
Research shows that approximately 30% of all sales in a target area can be captured if done effectively.
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Direct Mail Marketing
Real estate farming postcards and letters are forms of direct mail marketing that allows you to reach your targeted audience or farm and offer engaging content that provides value to your audience.
Consistency is key when using real estate farming postcards for lead generation and brand awareness
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Door Hangers
Door hanger advertising is a form of local advertising that is still useful even in this new age of digital marketing. Door hangers are a physical, tangible, memorable form of advertising that allows you to make significant connections in your target neighborhood as they help increase name and brand recognition.
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