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BUYER & SELLER GUIDES
Knowledge leads to confidence. Therefore, Real Estate Guides are excellent way to boost your potential and existing clientele’s confidence, as they allow an agent to showcase their experience, provide valuable information about the real estate buying or selling process; and answer important questions.
Real Estate Guides also help the agent prepare their clients for a smooth experience and decrease the potential for miscommunications or misunderstandings by setting the correct expectations about their journey.
Let me help you create Real Estate Guides that help reassure potential and existing clientele that they have chosen the right person to help them on their buying/selling journey.
My services include personalized buyer and seller guides designed to your brand and provide general information on the buying/selling process, customized guides focused on specialized areas of expertise (equestrian, vacant land, first-time homebuyer, etc.), publication of guides on agent’s website
Buyer’s Guide
A real estate buyer’s guide provides an overview of who the agent is, describes how the agent operates, and details the real estate buying process.
A home buyer guide will help agents set the correct expectations about how they will guide their clients through their purchasing journey. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings.
Therefore, agents should provide a home buyer guide to all their new buyer leads.
Seller’s Guide (Pre-Listing Packet)
A real estate seller’s guide (or pre-listing packet) provides an overview of an agent’s competence as a real estate professional and how they plan to sell their client’s home.
The seller’s guide helps an agent stand out above the competition, gives their prospective clients a reason to place a premium on their expertise and preemptively manage objections, such as “why should I use you over a competitor.”
A seller’s guide should be provided to a seller before you meet with them. And, if done right, can do a lot of the work of persuasion prior to your listing appointment and secure your success.
