Email marketing is one of the most effective tools for nurturing leads and marketing your real estate business, and can help you build a relationship with your clients while driving traffic to your blog, social media, or website.
Engagement rates for emails have recently increased. According to Mailerlite’s 2023 industry benchmark report, since 2018, the real estate industry has seen open rates jump by 32% and click-through rates by 54%.
Real estate is all about relationships, even after the final transaction has been made (40% of buyers find an agent through referrals from past clients, after all)! Email marketing lets you nurture your client base so that they come back to you for their next purchase, and/or refer their network to you as well.
Let me help you use email marketing for realtors to stand out from the competition and grow your network of potential clients and referrals.
My services include development and maintenance of your contact list(s) in MOXI Engage; setting up “canned” brokerage email campaigns (seasonal or holiday, buyer tips, seller tips, Windermere CIR); and creating and maintaining “customized” email campaigns (monthly newsletters, open houses & video tours, etc.)